You can win money by saying how to get people to treat themselves better.
InnoCentive has a challenge:
How do we best get people to understand how important it is to plan for, and take specific action steps today, to create a steady and reliable stream of income for their retirement years? What would be the best, most compelling way to spur people to take important action for themselves TODAY in this very important arena – in a way that does not overwhelm people with the complex issues involved in this topic?
Details are at Retirement Security in this Day and Age.